PDX POP NOW APP

*This is a conceptual project, and is not affiliated with PDX POP NOW!

Collaborative project with designer & friend Brittney Gold Habel

SOLUTION

This is a collaborative project with designer & friend Brittney Gold Habel. We worked together to rebrand the festival and design an app for attendees.

App Features:

Lineup of events with option to save to personal itinerary
Artist bios, socials, and show times
Playlist of artists
Share option to share schedule with friends

CHALLENGE

PDX Pop Now! is a local annual music festival in Portland, OR. The festival needed a facelift and a stronger web presence. To achieve this, I collaborated with another designer to update the branding and create an easier way to connect to and with concert goers.

PROJECT SCOPE

Collaborative UI designer, Branding designer, Art director, Project Coordinator

TOOLBOX

Ideal Users

Portland locals ages 18-40. Interested in live music. Social media users.

USER PERSONAS

User #1:

Maxwell

Age: 28

Location: Portland, OR

Occupation: Creative Director (remote)

Max is a young professional who is working remotely do to COVID-19. He is a Portland native who is familiar and engaged with the local creative scene. Prior to COVID-19, he would attend concerts and events nearly every weekend. He used to attend PDX Pop Now in person. He would like to continue to be engaged in the local creative community despite events not being in person. An easy way to track and keep a calendar of livestream concerts of local bands would be a great tool for Maxwell.

User #2:

Carly

Age: 22

Location: Portland, OR

Occupation: Student

Carly is a student living in Portland, OR. She moved to Portland from the Bay Area two years ago to attend school. She loves seeing live music and uses it as a way to socialize and meet new people in a new city. She is looking for a way to stay connected to the local music scene while living and existing remotely. Carly would benefit from the app by using it to discover new local bands and musicians.